Good Sam RV Travel Guides
My position Good Sam Enterprises as Sr. Marketing Manager involved managing the print, distribution, and promotion of the Good Sam RV Travel Guide, an annual publication with campground and RV park listings, travel and destination content in North America. My role involved initial cover concept and organizing the photoshoots for the main cover image, (talent selection, shoot locations, and storyboard), managing the photoshoot on-location, collaboration with photographer, and art direction with designers on the final cover design.
Good Sam B2B Email Campaigns
These are a series of marketing campaigns created from initial design concepts or edited existing artwork for the Good Sam RV Parks Network, targeting RV park owners for a variety of incentive programs, special offers, and monthly communications. Results ranged from an increase in RV parks participating in an annual Bonus Program, more engagement by owners with customer reviews on GoodSam.com, new leads for booking software licenses, and raising overall brand awareness. 
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